MATARAZZO, Michela
MATARAZZO, Michela
DIPARTIMENTO DI SCIENZE ECONOMICHE E AZIENDALI
"Buy Local" Campaigns in Times of Crisis: Insights from Reactance Theory
2023-01-01 Matarazzo, M; Diamantopoulos, A; Raff, A
A literature review of e-commerce studies: Implications and future agenda for firms and consumers
2017-01-01 Matarazzo, M; DE VANNA, F; Resciniti, R
A literature review on firms' internationalisation through e-commerce
2018-01-01 De Vanna, F; Resciniti, R; Matarazzo, M
A Meta-Analysis on the Role of Green Marketing in SMEs and Its Payoff
In corso di stampa Matarazzo, M; Oduro, ; S, ; Marsigalia, B
A model for consumers' purchase intention in the multichannel perspective: the role of distance
2018-01-01 Matarazzo, M; Resciniti, R; De Vanna, F
Acetificio De Nigris: verso una simbiosi fra place branding e corporate branding
2016-01-01 Maggiore, G; Lanzilli, G; Matarazzo, M; Resciniti, R
ACQUIRER'S CORPORATE REPUTATION IN CROSS-BORDER ACQUISITIONS: THE MODERATING EFFECT OF COUNTRY IMAGE
2018-01-01 Matarazzo, M; Lanzilli, G; Resciniti, R
Acquisizioni internazionali e presidio dei mercati esteri: un'analisi delle medie imprese italiane acquisite
2016-01-01 Matarazzo, M; DE VANNA, F; Lanzilli, G; Resciniti, R
Advancing research on sustainability in international business: a systematic literature review
2024-01-01 Matarazzo, M; Celentano, A
An integrated approach for entry mode choices in foreign markets: the case of Italian medium sized companies
2013-01-01 Matarazzo, M
Appling reactance theory to consumer responses to COVID restrictions: a note on model specification
2022-01-01 Matarazzo, M; Diamantopoulos, A
Buy Local” Campaigns in Times of COVID: Insights from Reactance Theory
2022-01-01 Matarazzo, M; Diamantopoulos, A; Raff, A
Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective
2022-01-01 Matarazzo, M; Diamantopoulos, A; Raff, A
Cause-related marketing for successful cross-border post-acquisition performance
2020-01-01 Matarazzo, M; Resciniti, R; Simonetti, B
Conceptualising the Influence of Country- and Firm-based Factors on Online Consumer Preferences for Foreign Products
2019-01-01 Matarazzo, M; Resciniti, R; De Vanna, F
Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem
2024-01-01 Diamantopoulos, A; Matarazzo, M; Mrad, M.; Maack, M
Consumer's reaction to cross-border acquisitions: the role of psychic distance and acquirer's corporate reputation
2020-01-01 Resciniti, R; Matarazzo, M; Baima, G
Contesting the role of country image in shaping the perception of corporate reputation in cross border acquisitions
2017-01-01 Matarazzo, M; Lanzilli, G; Resciniti, R
Country of Origin Effect: research evolution, basic constructs and firm implications
2012-01-01 Matarazzo, M
Country of origin effects and internationalization of medium sized firms: the case "Made in Gessi"
2012-01-01 Matarazzo, M