Transmedia Series and Project Dissemination

A transmedia project uses different types of media in a complementary and coordinated way to tell a story. A transmedia story is accessible through a variety of devices: each media provides an original contribution and the users must move from one media product to another to deepen their experience. The European Project JamToday adopted a transmedia strategy and a gamification approach in order to attract the interest of a non-specialized audience in the material produced during the project. This paper presents the transmedia web series developed for the project’s dissemination as an example of transmedia enhancement of the communication of international project results.