In this paper, we present a literature review and classification scheme for electronic commerce research. The former consists of approximately 130 journal articles published in journals that are inherent marketing researches. The results show that an increasing volume of EC research has been conducted for a diverse range of areas. The articles are presented, based on a scheme that consists of a 2x2 matrix: the application area and the trade-off between the results and the gaps
e-Commerce studies review: implications and future agenda for firms and consumers
MATARAZZO M;
2017-01-01
Abstract
In this paper, we present a literature review and classification scheme for electronic commerce research. The former consists of approximately 130 journal articles published in journals that are inherent marketing researches. The results show that an increasing volume of EC research has been conducted for a diverse range of areas. The articles are presented, based on a scheme that consists of a 2x2 matrix: the application area and the trade-off between the results and the gapsFile in questo prodotto:
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