Exploring Sustainability in International Business: A Systematic Literature Review

The concept of sustainability, increasingly prominent in global economic discussions, requires balancing economic, environmental, and social dimensions, which are vital for both business success and societal well-being. International companies, recognizing this interconnection, strive to optimize economic performance while simultaneously pursuing long-term sustainability. Although sustainability offers competitive advantages, companies encounter complex challenges on the international stage, including cultural, legal, regulatory, and social pressures, leading them to integrate these considerations into their business strategies. Academic research has shed light on the relationship between sustainability and international business, exploring various aspects and features of their connection. However, there is still a gap in fully understanding this relationship and the factors that both influence the adoption of sustainability practices, and the subsequent implications and actions required. This literature review seeks to provide a comprehensive overview of these elements through a systematic conceptualization, analyzing the challenges and opportunities that international companies face in achieving sustainable goals, thereby helping to identify potential opportunities for the future of the global economy.